ICP Creator

Your ideal client profile, built from your real clients — in under an hour.

Most client profiles are guesswork dressed as strategy. This one is induced from the clients you already win, keep and profit from, and validated against the ones you wish you had never taken.

Start your profileFree · no credit card · about 25 minutes

How it works

  1. 15 min

    List your clients

    Paste them, or upload a spreadsheet from Xero or your CRM. Which ones you want more of, and which you want less of.

  2. 210 min

    Answer the interview

    Ten to fourteen questions about why the good ones are good. Your data shows what happened; this is the part that explains it.

  3. 35 min

    Get your profile

    The characteristics your best clients share — each one tested against your worst-fit clients before it earns a place.

Why the worst-fit clients matter

A trait shared by your best and your worst clients describes your market, not your ideal client. So every characteristic is contrast-tested: it only stays in your profile if it separates the two. That is the difference between a profile that sounds right and one that holds up.